When Communikonst started at IKEA, press kits needed love. Text was sparse—a fluffy headline or two with the occasional designer quote. Time-strapped media and PR country managers were left scrambling for info.
Drawing on experience in media’s wants and needs, Communikonst went to work. Within two years, text had been transformed to be informative and newsworthy, loaded with media-friendly phrases to cut and paste. The kits were more customizable and shareable, too. Take a look at the pdf for the full evolution.